INNOVATION is one of AQUAEL's most treasured company values. Innovative ideas of our employees have allowed us to continuously expand our range of products that are trusted by fish keepers around the world.
Over the past five years, AQUAEL has launched a number of unique products, such as shatterproof heaters, canister filters with an external feeding pump, shrimp tanks, and fully equipped marine aquarium sets.
The special AQUAEL INNOVATION research and development programme implemented at our company has allowed us to launch a whole series of products that are ahead of their time. The AQUAEL INNOVATION programme provides support to all the company departments in their efforts to create new and unique products. Its goal is to systematise research and development activities and to set standards for the marketing of novelty products.
The products offered by AQUAEL to its customers worldwide set new canons in technical parameters, usability, and design. One of the achievements of the innovation programme is the introduction of the LEDDY sets. They are the first aquarium sets in the market to feature lids with an inbuilt lighting module employing the ultramodern energy-efficient LED technology. The LEDDY TUBE RETROFIT lighting modules can also be purchased separately to replace the existing T5 and T8 fluorescent lamps.
The AQUAEL INNOVATION programme has also resulted in the launching of the COMFORTZONE GOLD heater. The gold-plated contacts if its thermostat ensure an extremely long service life. Another result of the programme is the super silent OXYPRO aerator.
According to Mr. Janusz Jankiewicz, President of the AQUAEL Company, 'Every innovation that allows you to get ahead of the competition is your chance to gain new customers. This is the only way to maintain your position in the market and to prevent a reduction in business volume. Many of the Western companies that have opted against the introduction of new solutions are currently experiencing problems. Periods of economic difficulties like the one we are going through now constitute the best test of a brand's strength. The only businesses to emerge unscathed will be those that are able to recognise the needs of their customers and to satisfy these needs before others do. And that's exactly our goal.